Right Box for Product Packaging

It is very important to pick the right size of the box because it doesn’t only help you lower the costs but also help you ensure better brand reception.

The cost of shipping is determined by length, width and depth of the box. You will have to accurately measure the box’s dimensions by keeping into consideration the size of your product. That will help you make informed shipping decisions.

Good thing is that it is pretty simple process to measure the box. But you have to make sure that you are doing right optimization of the box size for the size of item which is to be shipped.

The basic measurements that you are going to have to know here are the length, width and height (also called depth).

If you have the box for the packaging of your product, you will have to start by measuring the longest size of the box. That will be the length of the box. Then you need to measure the shortest side which is known as width of the box. And finally, you will need to measure the height from the inside of the box. With these measurements, you will be able to know about the amount of supplies that you are going to need for the protection of your product.

And if you have the product and you are ordering for a box, you will have to determine the size of your product. Let’s suppose that you are shipping a stack of calendars that gives the measurements of 9 inches in length, 9 inches in width, and 5 inches in height. You are going to need a box that offers nice adjustment of the stack with the measurements mentioned above while leaving a little space. The fitting accommodation can ensure reduced damage to the products.

With information about the measurements mentioned above, you can order for the box of right size. A custom box with a measurement of 10x10x6 inches is going to be the ideal solution here. Use of this box will leave half an inch of room around the calendars and one inch of room at the top of the package. This way, you will need minimum amount of fillers.

Optimization of the box size according to the size of product is very important. This optimization will ensure product safely during shipping and you will also be able to reduce the shipping costs due to reduced dimensional weight.

Getting Into the Limelight with Unforgettable Packaging

A few years ago, the purpose of packaging had been only to ensure safer delivery of products to the customers. Plain brown boxes and plain brown sacks were used for the packaging of items. It doesn’t mean that there is anything wrong with the plain packaging. The packaging has just evolved in the recent times. It is mainly due to the rise of ecommerce. With a steep rise in the trend of online ordering and increase in the number of packages being sent, the companies have felt the necessity of being creative with the packaging design.

In this article, we are going to discuss the ways you can do effective branding with the help of the product packaging.

Size up the logo

Do you want your brand to make an impact in the market? You are going to have to work on your business logo. And make sure that your business logo is the part of every package you are sending to your customers. To make your business logo engaging, you will have to get the services of a professional graphic designer. Make sure that the logo complies with the modern day requirements. Even if you are not using any design element other than your business logo on the box, you can still make the package look more attractive than most of the other customized packages.

The signature color

Going with the brown box might not be the best option depending on your audience and the product that you are selling. If you are selling a luxury item or an upscale product, you can go with the pristine white color. Apple can be considered as a bright example in this regard. They sell their products packed in the high-end packages. As a matter of fact, they have redefined this packaging standard.

Take your audience into your consideration

When you are packaging your product, you have to make sure that you are focusing on the traits of your audience along with the product features. For instance, if your audience cares more about the environment, you are going to have to make sure that the packaging of your product is based on eco-friendly materials. Moreover, you will have to focus on providing information about recycling the materials.

The extras

You are going to need tape for the proper sealing of your packages. If you are using a plain tape, you are missing an opportunity to reinforce your brand. Therefore, it would be quite beneficial to use the custom packing tape. That will help you personalize your brand in a better way.


Appropriate cushioning of your product inside the box is a major necessity. Make sure that you are choosing the right shipping supplies for the branding advantage. However, it doesn’t mean that you need to forget about the product safety and instead focus on branding. That will be counterproductive. You will first need to think about the proper cushioning of your items, and then you will have to make sure that these filling materials help in improving the unboxing experience.